Ashley Rivara

@therivaracasa

Her and her family have swapped life in the US for a new adventure in Aotearoa, brought her audience along for the ride and made plenty of new friends along the way.

Funny, relatable and refreshingly unfiltered, Ashley shares the real-life chaos of family, friendships, motherhood and settling into a brand-new country, alongside fitness, food, health, home projects and everything in between. Her humour is dry, her takes are honest, and her content has a knack for making you feel like you’ve known her forever.

Since arriving in New Zealand, Ashley’s audience has grown exponentially, with Kiwis quickly welcoming her into their feeds as they follow along with the Rivara family’s new life here. Her content feels like catching up with the funniest person in your group chat, completely authentic, effortlessly engaging and never taking herself too seriously.

At the heart of it all is Ashley being unapologetically herself: a mum figuring it all out, someone who isn’t afraid to give anything a go, a self-proclaimed Gordon Ramsay in the kitchen, and a woman rediscovering who she is beyond motherhood. She shares the wins, the fails and the everyday moments in between, usually with a sarcastic comment thrown in for good measure.

Elle Lovatt

@hiellemarie

A Christchurch-based content creator bringing a fresh, Gen Z energy to fashion, beauty, travel and all the moments in between. Her content is relatable, effortless and engaging, giving her audience a front-row seat to her everyday life. TikTok is where Elle is really making her mark, with a growing community drawn to her natural, relatable approach to content.

When she’s not creating content on TikTok or Instagram, Elle is busy studying law, juggling lectures, assignments and a growing online community, all while serving up the fashion, beauty and lifestyle content her audience loves. What, like it’s hard?

Smart, stylish and very much legally blonde, Elle brings a natural warmth and authenticity to everything she creates. Whether she’s sharing her latest look, heading somewhere new or simply documenting the everyday, she has a way of making her audience feel like they’re right there with her.

With a young, highly engaged community and a genuine love for creating, Elle is a gorgeous fit for brands looking to connect with the next generation in a way that feels fresh, fun and real.

Emma Rose

@the.emma.effect_

A mum in her 30s serving up daily outfit inspo that’s easy, affordable, and always chic. With a strong beauty background and a knack for relatable storytelling, she blends effortless fashion with real-life motherhood, all wrapped up in a feel-good, uplifting tone her audience adores.

Emma is known for her ability to generate serious hype, her sales can go absolutely bonkers, and she thrives on creating content that makes people feel like they need to be there. From in store try-ons that make every piece look amazing and achievable, to giveaways, product drops, and full experience-based campaigns, Emma knows how to turn moments into magic.

Her content is warm, fun, highly engaging, and always delivers results. Whether she’s styling a new season look, launching a campaign, or just making her audience laugh, she brings energy, positivity, and that signature Emma charm to every post.

Gennady Murray

@gennadylacey

Say hello to Gen, based in beautiful Wānaka, where she lives with her husband Sean, their daughter Olive, their pup Cooper, and with baby number two on the way.

Gen shares the beautifully real moments of family life with her online community, from the joys and chaos of motherhood to fashion, beauty, home inspiration and everyday moments that feel instantly relatable.

A passionate foodie, Gen has become known for her quick, easy and budget-friendly recipes that make family mealtimes simple without compromising on flavour. Her content is packed with fuss-free meal ideas that busy parents can actually recreate, making her a go-to for delicious everyday cooking.

More than anything, Gen is admired for her honesty. She speaks openly about motherhood, mental health, body confidence and her own life experiences with warmth and authenticity, creating a safe, supportive space where women feel understood and empowered.

Gemma Bradley

@gemmaleebradley

With her signature honesty, heart, and a whole lot of grit, Gemma shares the beautiful, chaotic, and deeply real moments of modern motherhood. Now stepping into her 30s, she’s a proud mum to two boys and her one-year-old daughter, whose recent type 1 diabetes diagnosis has become an important part of the journey she openly shares, offering comfort, knowledge, and connection to other families walking a similar path.

From candid mum-life moments to raw reflections on mental health, she’s built a loyal community who trust her for her openness, humour, and heart-first approach to life. Her advocacy and lived experience as a Type 1 diabetes caregiver for her daughter, Tiara, add depth and purpose to the content she creates.

A true girl’s girl with an engaged, supportive audience, Gemma is the perfect partner for brands wanting to connect authentically with modern Kiwi mums.

Jade Marie

@jademarie________

Your fashion bestie, here to make getting dressed fun again.

Jade is your go-to girl for daily outfit inspo, clever styling tips, and a whole lot of confidence boosting energy. With a passion for helping people feel amazing in their own wardrobes, she’s all about making fashion feel approachable, playful, and uniquely you.

Whether she’s filming styling videos, sharing her travel adventures, or navigating life in her 30s with humour and heart, Jade brings an authentic, feel-good vibe that her audience can’t get enough of. Expect scroll-stopping content, wearable looks, and a fresh take on personal style.

Max Grooby

@its_maxmax

Max is a vibrant mum of three with a passion for motherhood, fashion, wellness, and self-growth. She’s the co-host of a podcast with her partner, where they dive into topics like sobriety, relationships, parenting, and personal growth.

Max first captured hearts on TikTok with her real, relatable family vlogs, building a loyal community who adore her authenticity. Now, she brings that same positive energy to Instagram, sharing all things motherhood and style, inspiring her audience every step of the way.

Philippa Cameron

@philippacameron_wfs

Recipe book author, mum of two, and the heart behind @philippacameron_wfs.

From her family’s remote High Country Station in Otago, she serves up more than just hearty, soul-warming meals, she dishes out stories of connection, community, and country living that truly feed the soul.

As the Station Cook, Philippa’s content blends the beauty of rural New Zealand with down-to-earth cooking that brings people together, whether it’s for a smoko break with the crew or a slow Sunday lunch with family. Her recipes celebrate seasonal produce, sustainability, and the joy of feeding others with love.

With a strong, loyal following who adore her for her warmth, wit, and wisdom, Philippa is the perfect partner for brands looking to align with authenticity, values, and real rural charm.

Rachel-Jane Morgan

@raacheljane

A proud mum with a love for all things home, Rachel invites her community into the everyday moments that make a house feel lived in and loved. From home styling, affordable finds and family-friendly spaces to cosy routines, lifestyle inspiration and the little details that bring joy, her content feels effortlessly comforting.

Alongside her passion for interiors, Rachel continues to share snippets of motherhood, fashion and beauty, always with the same honest, down-to-earth approach that has made her community feel like friends.

She’s also a passionate advocate for body confidence and self-love, encouraging women to embrace every stage of life with kindness, confidence and authenticity.

With her calming aesthetic, relatable storytelling and genuine recommendations, Rachel creates content that inspires her audience to make the most of everyday life, one cosy corner, thoughtful find and family moment at a time.

Renee Stewart

@reneestewart_

A Christchurch local, proud mum to little Frankie, and your go-to girl for all things wellness, beauty and real life in between.

From sharing her daily routines to her latest fashion and beauty faves, Renee brings her audience along for the ride with warmth, honesty and a refreshing dose of inspo.

She’s also the powerhouse behind The Embodied Collective, her health and fitness coaching platform designed to support women through personalised 1:1 coaching that’s all about feeling strong, confident and empowered.

Whether she’s lifting up her clients or lifting the lid on her latest must-haves, Renee’s content is the perfect blend of real, relatable and aspirational. She’s here to inspire women to live fully, love their bodies, and embrace every moment.

Sammy Davies

@sammydaviesxx

Beauty lover, proud mum and your go-to for effortless everyday inspiration.

Balancing life as a devoted mum to Tanner and a compassionate nurse, Sammy shares a genuine glimpse into the moments that matter most. From motherhood and family life to beauty, fashion and lifestyle, her content is equal parts relatable, uplifting and inspiring.

A true beauty enthusiast, Sammy loves sharing makeup looks, skincare favourites and fashion finds that help women feel confident in their own skin. Whether she’s getting ready for a night out or embracing the beauty of everyday life, her content always feels authentic and achievable.

At the heart of Sammy’s platform is honesty. She has spoken openly about her journey through postnatal depression, creating a supportive community where women feel seen, understood and empowered.

Sarah Lamont

@honestlysarah__

A Christchurch based content creator and mama to four beautiful boys, who shares a little bit of all she loves. Her content is a joyful blend of motherhood, lifestyle, home decor, travel, fashion and a touch of Disney magic.

With a background in journalism and social media, Sarah has a natural eye for storytelling and knows exactly how to turn everyday moments into meaningful, scroll-stopping content. Her page feels like a safe, inspiring space where her audience feels seen, understood and excited to come back for more.

Built on trust, heart and genuine connection, Sarah’s community is at the centre of everything she does. She only partners with brands she truly loves and uses, creating thoughtful, high-impact content that feels authentic, warm and beautifully aligned.

Shayden Whipps

@moochstyle

Shayden is the voice behind Mooch Style, a home and lifestyle creator documenting the ongoing story of creating a home, garden, and family life in rural Canterbury, just outside of Christchurch.

What began in the early days of blogging has evolved alongside life’s biggest milestones, house moves, renovations, marriage, parenthood, and the countless projects that come with shaping a home over time. Today, Shayden shares a thoughtful mix of interiors, landscaping, gardening, renovation projects, and everyday family life with his wife Georgia, daughter Holland, and boxer Frankie.

Over the years, Shayden has partnered with leading brands, renovated a Melbourne home for television, and worked with Tourism New Zealand to showcase some of the country’s lesser-known destinations. Many of the brands he works with today are the same ones he partnered with nearly a decade ago, a reflection of the trust, authenticity, and long-term relationships that sit at the heart of his work.

Stacey Banfield

@staceybanfield_

Our award-winning makeup artist, beauty entrepreneur and the creative force behind Soleil & Soul Beauty.

With over 15 years of experience in the beauty industry, Stacey has built a trusted reputation for helping women look and feel their best. Her content blends professional expertise with an effortless lifestyle approach, sharing everything from makeup tutorials and beauty tips to fashion, travel and the moments in between.

As the founder of Soleil & Soul Beauty, Stacey is passionate about creating thoughtful, sustainable beauty products that elevate everyday routines. From educating her audience on makeup application to sharing the behind-the-scenes journey of growing her own brand, she brings both credibility and authenticity to everything she creates.

With the perfect balance of industry expertise, relatable storytelling and elevated lifestyle content, Stacey is a natural partner for brands looking to connect with an engaged beauty-loving audience.

That Nurse Hannah

@thatnursehannah

Our spirited nurse with a wealth of experience.

She’s not just your ordinary healthcare hero; she’s on a mission to sprinkle a little laughter and a whole lot of wisdom to her audiences. With her infectious energy, she dives into the world of nursing, battling burnout, and championing overall wellness.

On top of her successful nursing career, Hannah’s passion for wellness extends to her personal life too. She is a qualified yoga instructor and spends her spare time running an 80s aerobics gym class with her twin sister.

Hannah is your go-to gal for everything health and wellness and a good dose of humour. She has a clever way of authentically intertwining brand messaging to her entertaining and valued content, making her the perfect option for your next campaign.

Wesley Jarman

@motionbrosnz

Wes is a 32-year old content creator based in Queenstown, right in the heart of New Zealand’s South Island. He’s happiest outdoors, hiking ridgelines, chasing fresh snow, riding trails, or spending long days by the lake soaking up everything this incredible region has to offer.

Health, fitness, and staying active are his non-negotiables. When he’s not out exploring, you’ll find him in the gym or running Queenstown’s trails, always moving and chasing the next adventure.

Wes’s creative brand, Motion Bros, started from a genuine love of travel and capturing moments that make people stop and feel. Today, Wes creates fun, cinematic imagery and video that tells real stories, sparks adventure, and brings ideas to life, always with energy, authenticity, and a fresh perspective.

Xenia Traill

@xeniatraill

Our girl-mum muse with an eye for interiors and a wardrobe to match.

A proud mum to two gorgeous girls, she’s all about creating a joyful, style-filled life with her little crew and partner in their dreamy home.

From everyday motherhood moments to chic fashion finds and interior styling inspo, Xenia shares it all with warmth, creativity and a sprinkle of girly magic. Whether she’s wrangling toddlers or styling a coffee table, she makes it look effortlessly beautiful.

For brands wanting to connect with stylish, engaged mums who love a little luxury in the everyday, Xenia’s your girl.