Intentionally Boutique. Unmistakably Powerful.
We believe the best partnerships are built through genuine connection.
Launched in 2021, Visibly is a boutique talent agency representing some of Aotearoa's most-loved creators. We bring exceptional talent and brands together through meaningful partnerships, authentic storytelling and genuine connection.
But Visibly was never created to be just another talent agency.
It was built on the belief that creators deserved more than transactional management, and brands deserved more than a list of names.
We saw an opportunity to do things differently, creating an agency where relationships come first, talent are genuinely supported, and every partnership is thoughtfully considered.
For Our Creators
We believe every creator deserves a team that is invested in their success.
From brand partnerships and negotiations to strategy, growth and long-term career planning, we work alongside our talent every step of the way. We're here to champion their value, protect their time and help them build careers they're proud of.
For Our Brands
The best influencer marketing starts with the right partnership.
We take the time to understand your brand, your audience and your goals, thoughtfully connecting you with talent who genuinely align. The result is authentic storytelling, meaningful partnerships and campaigns that build trust and create lasting impact.
Why Boutique Matters
Boutique isn't just how we work.
It's our greatest strength.
Our intentionally boutique approach allows us to know our creators deeply, understand our partners fully and be genuinely invested in every partnership we create.
Every creator is known.
Every partnership is considered.
Every detail matters.
This is the Visibly difference.
A team built on relationships, driven by creativity and invested in creating partnerships that last.
Behind every creator, every campaign and every partnership is a team who genuinely cares.
We're the strategists, negotiators, relationship builders and biggest cheerleaders working behind the scenes to help our creators and brand partners thrive.
Meet the people behind Visibly.
The Talent behind our Talent
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Founder & Managing Director - TalentLaura is the founder of Visibly and the driving force behind its vision - building a boutique agency that puts people first and does things differently.
With a deep understanding of the creator space, Laura leads all things talent at Visibly, working closely with a curated roster of creators to shape their growth, guide their direction, and ensure every partnership feels aligned, elevated, and worth saying yes to.
Known for her strong instinct, thoughtful approach, and sharp negotiation skills, she’s dedicated to helping talent build meaningful, long-term careers while ensuring they’re recognised, valued, and paid what they deserve.
With a closet that’s envy-inducing and a knack for making things happen, Laura is all about creating magic, in style.
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Managing Director - Partnerships
Amanda leads partnerships at Visibly, bringing a powerful mix of commercial instinct, industry relationships, and strategic thinking to the agency.
As the driving force behind brand relationships and new business, she works closely with leading brands and agencies to create partnerships that feel considered, impactful, and genuinely aligned with our talent.
With a natural ability to connect people and spot opportunity, Amanda is constantly building momentum - pitching, prospecting, and securing collaborations that drive real results.
A proud mum to three boys and always one step ahead, Amanda brings both energy and intention to everything she does - and is exactly who you want in your corner.
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Partnerships & Social Media Coordinator
Lucy is the newest face at Visibly, bringing her creativity, enthusiasm, and fresh perspective to the team.
Working across partnerships and social media, Lucy supports the seamless delivery of campaigns, keeps the inner workings of Visibly beautifully organised and ensuring Visibly’s social presence continues to reflect the creativity, warmth, and style the agency is known for.
With an eye for aesthetics, a love of fashion, and a naturally thoughtful approach, Lucy brings a considered touch to everything she does. With a perfectly curated feed, an appreciation for the little details, and a knack for turning ideas into action, she’s here to bring a little extra sparkle to the Visibly world.