Ash Bond

Meet Ash: a fresh face with serious momentum.

At just 22, Ash Bond is one to watch in New Zealand’s creator space. Effortlessly cool, stylish and relatable, Ash has that rare ability to make her audience want to wear what she wears, buy what she buys and live a little more like she does.

Working in retail and with a genuine love for fashion, beauty, fitness and everyday life, Ash brings an authentic perspective to everything she shares. She’s equally at home putting together her latest outfit, sharing a beauty favourite, heading to the gym or giving her audience a glimpse into life with her family. On TikTok, her fun, confident personality and love of movement and dance bring another layer to her content, making her platforms feel aspirational, but never out of reach.

And right now, all eyes are on Ash. Newly engaged to her partner, Toks, she’s entering an exciting new chapter of her life, giving her audience even more reason to follow along. Her Instagram has grown by more than 300% since June 2026, alongside an already established TikTok audience of 130K+, signalling the incredible momentum behind her.

For brands, Ash offers a direct connection to the Gen Z consumer. She has the style and influence to set trends, while retaining the relatability and trust that make her recommendations feel natural. From fashion and beauty to lifestyle, fitness and everything in between, Ash is a highly relevant voice for brands wanting to connect with a young, engaged audience in a way that feels current, authentic and culturally relevant.

Ash is the girl Gen Z is watching and the brands they want to discover through her.